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Why has Graphic Design Become More and More Relevant?
Importance of images in semiotics and communication. The internet, which is not silly, followed this trend with the creation of social networks dedicated to images and videos. It is no wonder that Instagram, Pinterest, Youtube, Vimeo, Snapchat and Tumblr are so successful. They use and abuse the saying “a picture is worth a thousand words”.
Graphic Design has also grown and evolved according to trends. Many may think that, due to the name, it only has to do with creation for printed media. Quite the opposite.
After all, what is Graphic Design?
In a digital world like the one we live in, does it still make sense to say “Graphic Design”? Until yes. The graphic name refers to the production process and not the means of distribution and, therefore, should be considered in the broadest sense of its definition. Graph comes from spelling, representation, manipulation of signs and visual meanings for the construction of messages and experiences. And that we do (and consume) every day. Whether on social media, following our favorite brands, whether watching television or even reading magazines, etc.
How did Graphic Design become so important?
1. Design is everywhere
Look around you. What do you see? All the sources, the spellings, the drawings and the symbols that surround us influence us and define the ways in which we see the world. The objects we use and the dialogues we have follow this line of reasoning well defined and structured by our visual culture. All of this has already been thought of and, when we use these symbols, we need to be aware of their meanings so as not to generate noise in communication.
One of our most important and most used senses to orient ourselves in the world and build experiences is vision. Therefore, mastering language, culture, signs and their communication is essential.
2. Graphic design “makes things” – and organizes our lives
If you use public transport, browse the internet, use cell phone applications or shop at the supermarket, you are certainly enjoying the work of designers. The entire organization of flows, categorization of sections and visual content have, at some point, gone through a process of Graphic Design.
Whether on the road signs, in the color of the bus aisles and the buses themselves, or in the choice of products on the shelves and shelves in the supermarket – they are all visual representation systems that help organize our life and our activity communicative. We are using, without even knowing it, visual systems all the time. In this sense, much more than leaving the world “beautiful”, so to speak, the function of Graphic Design is also to make the world more organized and functional, providing comfort and practicality to perform daily tasks and routines with greater efficiency. It is also a significant part of the processes that make it possible to find information more easily, follow the correct flow at a subway station, know where to find a product on the market and even easily recognize the products of a specific manufacturer. A subway station design can tell a story, relate to history and convey a message.
3. Graphic design is how the world works
In addition to “giving face” to things, design is decisive in the way the simplest things in everyday life work. That’s because part of the design involves the planning and functionality of graphic design tools and products. For example: bank branches all look the same, don’t they?
Both in the layout of the self-service machines, in their appearance, as in the automatic doors and their layout, service desks, cashiers … The ambience proposed by each bank may be a little different, but the essence is similar because this is the format that works. The same for stores, squares, parks, cell phones, toothbrushes or any other item / place in our daily lives. All of them are designed to create the most peaceful, pleasant (and comfortable) experience possible, which has a direct impact on the brand and the image we have of companies and products.
4. Graphic design is identity
Speaking of brands, what do you think when you hear “Coca-Cola”? Probably the colors red and white come to mind, due to the highly recognizable logo. Graphic Design is also responsible for creating the companies’ visual identity: the way they are seen, what they are directly related to, how they will be recognized and what people think when they hear the brand name. Consequently, this identity is reproduced in all digital communication channels (websites, pages, social networks, business cards) and physical points of contact (storefront and store environment, kiosks, etc.) to ensure maximum effectiveness of the communication strategy.
5. Graphic Design is also about “making it beautiful”
Last but not least, Graphic Design is also about making things visually pleasing and aesthetically harmonious. Especially because human beings have a natural attraction for symmetry, colors and shapes – all that “pleasing to the eye”. And, since vision is one of our most active senses, it is extremely important that it is stimulated by design. “The first impression is what remains”, the saying went. And those impressions only need a fraction of a second to happen. If applied well in the creation, the design can be significant to generate devastating impressions, that captivate people and leave their mark on the world – literally.
How can I appropriate this universe?
If you want to know more about Graphic Design, you can venture into the full range of books, films and the hundreds of thousands of relevant content on the subject available on the Internet. But, if you want to trace an intense training path, it combines formal knowledge and face-to-face experience with teachers with extensive market experience.