Graphic design is a combination of art and science, in order to create beautiful and attractive images that are eye-catching. There are different types of graphic designs that include Logo, WordArt, Photo Images, Illustration, Interactivity, Flash, and many more. Although, graphic designs have been around for quite some years now, but the principles of graphic design have not changed much over time.
Consistency
One of the most common principles in creating good visual presentations is the use of headings. Headings are basically visual aids that help readers understand the main point or message of the entire message. Headings also creates contrast in the content that follows. For instance, a heading will usually creates a visual flow from one topic to another topic, which usually keeps readers focused on what you are trying to communicate. An effective graphical layout always maintains the balance of visual appeal and clarity, by using appropriate headings.
Another principle in creating visual presentations is color. In the world of graphic design, color is considered as the primary component that affects the overall appeal and effectiveness of the entire design. Before deciding to use any particular color, it is important for you to have an idea on how the design would turn out like, for instance, using light-colored fonts for a kind of medical ad design.
Visuals
Another one of the principles of graphic design that needs your attention is the size of the image or video. For example, if you are planning to make a PowerPoint presentation, then it is important for you to create the largest image possible, as this will help you present your message in the best possible way. Another important thing to note about the size is that it has to be appropriately proportioned to the text or images that you are going to include in the presentation. All these things should be kept in mind in order for you to create a successful and effective ad design.
The fourth principle is visual weight, which basically refers to the visual appeal and impact that the design creates. This principle refers to the balance between the boldness and the subtlety of the design. If the visual weight of your design is not in accordance with the headings, for instance, you will end up creating a confusing and less appealing piece of work. You can achieve the best visual weight when you create contrast.
Practice
The fifth principle is repetition, which refers to the equal distribution of visual elements over the whole graphic design. The text and the objects in the layout should be arranged in similar ways, for instance, if you are planning to create a photo montage, then you need to arrange the photos in groups of two or three. Also, arranging the images in groups of two or three creates the same contrast, repetition, and proximity (for example, the top image would be on top of the next image, and so on). Thus, arranging the graphic elements in groups of two or three contributes to the balanced and appealing image.
